Conversion rate optimization, experimentation & analytics

Find and Pull Your Biggest Growth Levers with Experimentation

We run your CRO operation, from research and prioritization to implementation and analysis.

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About Us

Iman Nazari

Iman Nazari

Co-Founder Strategy & Experimentation

Iman connects what most teams keep separate: technology, business, and human behavior. He is the strategic force behind 99Ways’ approach to conversion; translating user psychology, product reality, and commercial goals into decisions that actually improve performance. Where others guess at what customers want, Iman looks for signal: how people think, what drives action, and which changes measurably move results. He is relentless about clean measurement, sound inference, and experiments you can trust. For him, better decisions start with better evidence. Every metric must be credible, every insight must survive scrutiny, every test must produce learning; not noise. That is the foundation of 99Ways: reliable data, sharper understanding, and changes proven before they are scaled.

Moein Heshmati

Moein Heshmati

Co-Founder Data Systems & Engineering

Moein turns complexity into order. He’s the architect behind 99Ways’ tracking, reporting, and deployment systems; ensuring every insight is built on verified data and reproducible results. Where others chase creative flair, Moein builds structure: repeatable processes, documented workflows, and flawless implementation. He treats precision as a form of respect, for data, for the client, and for the truth. Nothing escapes his attention. Every number must reconcile, every change must be traceable, every system must work exactly as intended. That discipline is what allows 99Ways to move fast without breaking things.

Latest from 99Ways Academy

PostHog Feature BreakdownsAug 26, 202618 min read

PostHog Implementation for Growth Lever Teams

A useful PostHog implementation is not an SDK installation or feature tour. It is a decision system connecting business-aware events, identity, acquisition, revenue, experiments, and QA so a growth team can identify a lever, act on it, and validate the result.

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Guides and How-tosAug 25, 202620 min read

A/B Testing Metrics: Choose the Primary Metric Closest to Profit

The best A/B testing metric is usually the measurable outcome closest to incremental contribution per eligible visitor, user, or account. This guide separates true decision metrics, operational primaries, leading indicators, guardrails, and diagnostics—then maps ecommerce, subscription, pricing, lead-generation, marketplace, and cost-changing experiments to the metrics that should actually determine the winner.

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Guides and How-tosAug 24, 202615 min read

CRO Redesign vs Ongoing A/B Testing: Which to Start With?

A tested one-time redesign can be rational when the current experience needs a structural reset. Ongoing A/B testing creates more long-term value when each experiment produces both deployed impact and reusable customer learning. This framework shows how to choose—and why one hypothesis does not mean changing only one UI element.

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